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FREE CHECKLIST OF PROFIT TIPS
Guide for catalog decision-makers offers 23 tactics & techniques to boost sales & profit performance.
Go To Checklist
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View Catalog Gallery
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"It never ceases
to amaze me..."
"Thank you, Jim. You don't hear this often enough, but I feel you should know that we would not be the company we are today if not for you. And, as we move toward becoming the ‘world class' company I envision, you'll continue to play a very important part in that process. It never ceases to amaze me how you can put on 'the hat' that's necessary when it comes to solving the challenges that face us."
Bob Nueske, President,
Nueske Applewood
Smoked Meats,
Wittenberg, WI
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Clients of Direct Marketing Insights receive insightful analysis based
on a solid understanding of how mail order works, along with a wealth
of experience in providing practical solutions to tough catalog
marketing problems. The following is a sampling of successful
outcomes we've achieved for our clients.
Catalog
creative
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Directed total makeover of consumer
catalog (copy, design, format) which produced 37%
sales increase within 12 months
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Totally reworked concept, copy
& design of consumer catalog. Result:
44% increase
in annual sales with only 10% increase in circulation
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Created multi-level order incentive
program for business-to-business
cataloger that
increased average order by 24% |
Marketing and
strategic planning
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Developed consumer catalog Mail
Plan that increased sales by 21% over prior year,
while cutting promotion costs by 14%
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Created business-to-business circulation
plan that increased revenue from house list by 327%
within 12 months
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Prepared challenging, yet realistic,
3-year Strategic Plan and annual
Operating Plan
for upscale consumer catalog company |
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New
business development
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Developed lucrative spinoff catalog
for price-oriented buyers of business-to-business
cataloger. Result: Company expanded its market share
8% by profitably competing in both premium-
and budget-price market niches
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Conceived and tested test mailing
program that opened new $3 million market to institutional
catalog marketer
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Developed Business Opportunity
Analysis and Startup Business Plan for new profit
center within major international corporation |
Telemarketing
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Planned and launched new 6-person
outbound telemarketing department that generated
$3 million in profitable sales within 24 months
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Increased productivity of inbound
telemarketing sales staff by 22% through implementation
of improved sales techniques and performance incentive
program
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Conducted telemarketing training
seminars and workshops rated "Excellent" by 94%
of TSR participants and telemarketing management |
Miscellaneous
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Led corporate management team
in identification, evaluation and acquisition of
profitable catalog business and negotiated favorable purchase price
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Evaluated staffing of major business-to-business
cataloger
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Assisted CEO in selection and
training of key managers in Marketing, Advertising,
Merchandising, Customer Service, Administration, Fulfillment and Financial Functions |
Take a tour of our Catalog
Gallery and Website
Gallery to see a sampling of impressive, hard-selling paper and online catalogs we've created for clients. Or contact
me today for a free, no-obligation discussion of your needs. |
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FREE BUSINESS EVALUATOR TOOL
Just answer 20 key questions, get a clear picture how your business stacks up to others in the catalog industry.
Go To Evaluator
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View Website Gallery
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"Dramatic financial
turnaround..."
"I could not afford to add management to my staff, so I looked around for someone that I could use as a sounding board, and who wasn't afraid to offer sound direct marketing guidance. I quickly learned that Jim Padgitt was the missing link for our company. Thanks to Jim's sound business recommendations, we have enjoyed a dramatic financial turnaround. Even though we are hundreds of miles apart, Jim has become an important part of our business. He is my Vice President of Direct Marketing."
Chuck Ehlers, President, GS Direct,
Bloomington, MN
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