FREE CHECKLIST OF PROFIT TIPS
Guide for catalog decision-makers offers 23 tactics & techniques to boost sales & profit performance.
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"It never ceases
      to amaze me..."
"Thank you, Jim. You don't hear this often enough, but I feel you should know that we would not be the company we are today if not for you. And, as we move toward becoming the ‘world class' company I envision, you'll continue to play a very important part in that process. It never ceases to amaze me how you can put on 'the hat' that's necessary when it comes to solving the challenges that face us."

Bob Nueske, President,
Nueske Applewood
Smoked Meats,
Wittenberg, WI
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How many ways can DMI help you move your catalog business to the next level?

If it influences customer response and bottom-line profits, I can help you do it better. Here are a few of the many ways I can help you maximize the growth, productivity and profitability of your catalog business.

Strategic planning
		Evaluate company mission
		Analyze company strengths and weaknesses
		Develop strategic plans and objectives
		Guide plan implementation
Catalog productivity
		Analyze catalog circulation plan
		Evaluate catalog response, list by list
		Calculate profit contribution of each product
		Analyze merchandising effectiveness
		Evaluate use of catalog sales facilitators
		Analyze and enhance response tracking systems
		Recommend new approaches for enhanced catalog productivity
Award-winning catalog creative
		Create powerful, on-target catalog concepts
		Write persuasive copy
		Design strong-selling catalog pages
		Direct top-quality, affordable photography
		Manage catalog pre-production
		Select and acquire mail lists
		Manage printing and mailing
Online catalogs/ecommerce
		Create and launch new catalog website
		Update look and improve functionality of existing website
		Make shopping and online purchasing faster and easier
		Improve integration of printed and online catalogs
		Recommend strategies for boosting ecommerce revenues
Business and financial evaluation
		Analyze P&L statements
		Develop budgets
		Evaluate cost-control problems
New catalog development and startup
		Evaluate startup concept
		Develop comprehensive business plan
		Implement merchandising strategy
		Paginate, write and design catalog
		Create circulation plan
Customer service
		Audit and evaluate Customer Service Representative performance
		Evaluate CSR job attitudes
		Evaluate CSR performance levels
		Analyze Customer Service policies & procedures
		Train CSR in telephone courtesy and sales techniques
		Create CSR performance incentive program
		Recommend new approaches for enhanced customer service productivity
Inbound/outbound telemarketing
		Analyze phone traffic patterns
		Analyze Telephone Service Representative job attitudes
		Evaluate TSR performance levels
		Recommend effective TSR hiring standards
		Train TSR in telephone courtesy & sales techniques
		Create TSR performance incentive program
		Recommend new approaches for enhanced telemarketing productivity
		Develop cost-effective cross-sell and upsell programs
Other capabilities
		New customer conversion programs
		Customer reactivation programs
		Customer attitude surveys
		Website concepts and creative
		Order processing/fulfillment software evaluation
		Space advertising creative, planning and management
		Database evaluation and development
		Organizational analysis and recommendations
		Executive recruiting
		Management training and development
If you believe that, with the right help, you could move your business to the next level, contact me today for a free, no-obligation consultation.

FREE BUSINESS EVALUATOR TOOL
Just answer 20 key questions, get a clear picture how your business stacks up to others in the catalog industry.
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"Dramatic financial
      turnaround..."
"I could not afford to add management to my staff, so I looked around for someone that I could use as a sounding board, and who wasn't afraid to offer sound direct marketing guidance. I quickly learned that Jim Padgitt was the missing link for our company. Thanks to Jim's sound business recommendations, we have enjoyed a dramatic financial turnaround. Even though we are hundreds of miles apart, Jim has become an important part of our business. He is my Vice President of Direct Marketing."

Chuck Ehlers, President, GS Direct,
Bloomington, MN
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