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catalog business
efficiency evaluator

in less than 10 minutes, this handy tool shows you how your business measures up to the best run, most profitable catalogs in the industry.
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"unsurpassed ability..."
"your efforts to maintain the 70-year image of our company and increase profitability at the same time could only have been handled by a select few in this country. your ability to write copy and provide guidance in photography and product selection is a rare combination to find and, i feel, unsurpassed in my experience as a direct marketer of more than 15 years." - sam edwards, president, s. wallace edwards & sons, inc., virginia
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only catalog owners & catalog business consultants know the whole truth

as experienced catalog business consultants, we know achieving mail order catalog success isn't as easy as many people believe. ("what's the big deal?" these folks ask. "you just round up a few products, throw together a catalog, mail it out and start raking in the profits.")

nothing - especially the catalog business - is that easy. that's why we offer our business-owner clients sound counsel based on years of hands-on catalog experience, both as a leader of mail order catalog businesses and more than 27 years as a catalog business consultant.

direct marketing insights provides a broad menu of services to catalog business owners including: catalog productivity analysis, award-winning catalog creative, inbound and outbound telemarketing and customer service training, strategic planning, business and financial evaluation, startup planning and new catalog development.

if you've ever wondered how you and your business could benefit from the help of professional, deeply experienced catalog business consultants, click here to learn more about direct marketing insights.

catalog consultants : catalog business consultants
direct mail consultants : direct mail marketing : direct marketing consulting
direct marketing resource : direct response consultants : mail order consultants

free business evaluator tool
just answer 20 key questions, get a clear picture how your business stacks up to others in the catalog industry.
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"profit increased 22%..."
"we're extremely pleased with the results of our association with direct marketing insights. the training program you developed for our order entry and customer service departments has paid big dividends. your work with our catalogs has also paid off handsomely. our ‘dmi-tuned' home products catalog is now providing a contribution to profit that has increased 22%." - roger peterson, president, dick blick art materials, illinois
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direct marketing insights, inc.
15970 w. edgemont avenue
goodyear, az 85395-8112

phone: (843) 817-7488

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